50 Years of Innovation

HairUWear is recognized internationally as the premier manufacturer of high quality, high fashion hair goods. For fifty years, our innovative wigs, hairpieces, hair extensions and hair systems have blended popular style trends with cutting-edge technology to give women and men the power to instantly transform their hairstyles. Our ultimate goal has always been to provide one stop shopping for all alternative hair needs by leading the industry in innovation, selection and customer service.




Eva Gabor Wig Boutique, Ltd. is founded. Within a year, the company has locations in Kansas, Pennsylvania and Massachusetts.




The company name changes to Eva Gabor® International, Ltd. The New York office opens to begin manufacturing and wholesale operations. Under the guidance of internationally acclaimed wig designer, Josef of Rome, revolutionary changes in wig construction are introduced, including Capless Wigs®. Fibers are now sewn to bands of lace that shape to the head, allowing air to circulate and a more natural looking fit.



A professional division is established, selling to salons and specialty wig retailers. A foreign division is established, providing wigs to Canada, England, Japan, South Africa, Australia, Finland, Sweden, Denmark, Germany, Luxembourg, Holland, France, Switzerland and Israel.



The company patents the process of PermaTease® – a way of giving the wig permanent body and height.

American Hairlines


Together with his wife Denise and his mother Eleanor, Michael Napolitano establishes American Hairlines®.  The newly founded company offers professional, non-surgical, hair replacement stock and custom systems for men and women designed for daily wear and longevity.


Perma-lift® advances the PermaTease process with a soft underbed of short fibers to support long ones for natural-looking volume and height without added weight.



The Comfort Cap® is introduced and adds a wide velvet band at the wig front and eliminates netting at the top for increased airflow.



The Hair Trix® brand launches, targeting the younger wig wearer.



Michael Napolitano, president and CEO of American Hairlines, the leader in non-surgical men's hair replacement systems, assumes controlling interest in Eva Gabor International and merged the two companies.



The company adds the Celebrity Signatures International, Inc. division.

Great Lengths USA® is formed with exclusive US distribution rights granted for Great Lengths® ­– the revolutionary extensions brand of pre-bonded European human hair strands designed and marketed for hair professionals. Great Lengths USA is the first professional beauty company to introduce the “certified” stylist concept.


Raquel Welch® Signature Collection launches ­– a collection of salon-inspired styles in multi-dimensional colors designed with our patented Memory Cap® construction for the lightest, most secure fit on the market. This cap virtually memorizes, and molds itself to the contours of the wearer's head for a comfortable, custom-like fit.

Raquel Welch-1


Great Lengths USA introduces an ultrasonic application method, giving stylists the freedom of more versatile heat-free bonding.



The Virtual Reality (VR) brand by American Hairlines launches and revolutionizes the hair replacement industry. An innovative and aggressive marketing campaign of in-salon VR Live events showcases state-of-the-art Trend systems and upgrades clients from 1-4 systems yearly to 12-17 per year.

Put On Pieces® is introduced as a collection of clip-in hair additions that change everyday hair into elegant on-trend styles in an instant.




Great Lengths USA is the first hair extension company to introduce a consumer advertising campaign in national consumer magazines, including Elle, InStyle, Vogue, Marie Claire and Cosmopolitan.


VH1’s Fabulous Life Presents, The Fabulous 40! Includes Great Lengths in its special presentation of the 40 most fabulous things on Earth.



The Natural Advantage brand is launched under American Hairlines, offering high-quality non-surgical hair replacement systems for men and women designed for extended wear with new modern styling, lighter materials, less density and an advanced front hairline.

Marie Claire Magazine calls Great Lengths “One of the 10 best hair trends in the Country”.



Virtuesse – the women’s version of the Virtual Reality brand by American Hairlines ­­– launches with in-salon Virtuesse Live events.

The Hairdo® brand of human hair and synthetic clip-in extensions launches with Jessica Simpson and celebrity stylist Ken Paves.

Great Lengths USA expands certification training from 2 days to a 3-day hands-on format.



Memory Cap® II – takes our patented Memory Cap® construction a step further with a finer stretch lace that’s lighter and cooler for the most comfortable and secure fit available in the industry.

Tru2Life® heat-friendly fiber is introduced providing not only a new color range but also the remarkable versatility of heat-styleable synthetic fiber.



Dancing With the Stars® – this collection under the Put on Pieces® brand, launched to offer hair additions with the dazzling appeal of the popular show from which it takes its name.


The Celebrity Signatures International, Inc. and Eva Gabor International divisions are merged. The company name is changed to HairUWear Inc. and was reinvented into a multi-branded, fashion focused company.

Great Lengths® introduces its ethical and traceable sourcing policy and guarantee.



The Christie Brinkley Collection by Hair2Wear® launches, giving women an affordable introduction to wigs, extensions and hair accessories plus the versatility of heat-friendly Excelle™ synthetic fiber.

‘Ultima’ by American Hairlines is introduced and offers men a unique system with a special 1.5g polyurethane base that provides a one-month solution.



HairUWear Professional is born. Its first product offering, HairUWear Professional Clip-In Extensions revolutionizes the salon extension business.

GL Apps by Great Lengths is introduced. This double-sided, single tab tape-in extension system uses the same virgin quality Great Lengths hair. GL Apps are the most undetectable attachment of any tape system on the market and make getting extensions easier, faster and more accessible.

‘Vigor’ by American Hairlines launches and offers men a system with a fine monofilament base of reinforced polyurethane with gauze silk, combining durability with esthetics.

HairUWear moves headquarters, education center and warehouse to Lenexa, Kansas.



One of the most creative hair designers of our time, Angelo Seminara joins Great Lengths in a new, top-class collaboration.

‘Ultra Lace’ is a state-of-the-art men’s system introduced by American Hairlines. The base design of soft, unstarched Swiss lace holds its contour by 360 circular sticking. ‘Ultra Lace’ has the smoothest finished edge in the marketplace with virtually no demarcation between the system and the client’s own natural growing hair.



The Raquel Couture® Collection launches with exquisite certified 100% Remy Human Hair wigs made with a luxurious French Drawn Pinnacle® Cap making the knots invisible and the wigs virtually undetectable.

HIM by HairUWear is introduced, a long-awaited collection of men’s ready-to-wear wigs with lace front hairlines, heretofore unseen in a men’s wig collection.

The Black Label Collection by Raquel Welch is introduced and features only 100% Human Hair wigs and hair additions.

Transformations by HairUWear is launched, providing hair solutions for thinning hair and severe hair loss including top-of-head hairpieces, bangs and wigs from Raquel Welch, Gabor, Hairdo and American Hairlines.

American Hairlines introduces ‘Trend Ready’, providing hair replacement studios with a new men’s hair system featuring V-looped hair vented at a shorter length to reduce cut in time.




Hairdo is re-launched as a fun and free-spirited brand that’s all about style at the speed of life. It’s hair that defines freedom and individuality with a fresh, modern, energetic fashion vibe.


Following the success of Hairdo, POP by Hairdo is introduced, a fun and colorful hair accessory collection.






Memory Cap III takes the Raquel Welch Collection’s patented Memory Cap technology to a whole new level.

Gabor Basics is re-launched as Gabor Essentials® – a collection of moderately priced wigs with our cool, lightweight Comfort Cap™ construction that makes starting or building a hair wardrobe so easy and so affordable!

American Hairlines launches a new women’s system ‘Integration Plus’ featuring a new patent-pending Open Fusion technology that allows for fully integrated hair systems that do not require shaving, clips or glue.

American Hairlines also introduces two new men’s systems. Durable Lace has a two-month wear, making it an ideal solution for many clients. Trend Ready features the new Nano Knot™ technology that uses the smallest hand-tied knots possible. This secure knotting method is paired with a thin poly-coated tulle to provide a truly authentic appearance and also a solution to the growing demand for a longer wearing system.

Great Lengths USA is voted Favorite Hair Extension Company at the BTC Stylist Choice Awards for the 10th consecutive year.



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