The hair undergoes a delicate process of de-pigmentation lasting 15 - 20 days.
The black pigments are slowly removed from inside the hair, not from the outside. The typical method of lightening/bleaching hair using ammonium derivatives damages the cuticle layer, thus compromising the hair's texture and condition! Our de-pigmentation process does not damage the hair and permits the removal of the black pigment without altering the quality of the hair.
The color molecules are actually removed rather than bleached... Our system of depigmentation does not damage the hair and permits the removal of the black pigment without altering the quality of the hair.
The color pigments are broken down but they continue taking up space inside the hair. The bleaching agent also damages the hair, leaving it opaque and fragile.
Great Lengths hair is subjected to a special process of pigmentation that does not require hair color, peroxide, or bleach. Because our hair strands are not treated with harsh chemicals normally used to alter color, the hair's structural integrity, condition and texture are maintained. This process provides the wearer and the professional the luxurious, silky feeling of virgin hair that has consistent quality without color variations coupled with a vast range of colors in the palette. The new pigment has a clean, empty space to occupy. This ensures that the molecule sits firmly in place and thus the color will not fade out... just like your cashmere sweater!
Traditional Color Process
The traditional color process does not effectively cover the hair's original color molecule, which means that after several washes the new color will fade away and could possibly leave a less desirable result.