JESSICA SIMPSON AND KEN PAVES TO PARTNER
WITH HAIR U WEAR® ON CLIP-IN HAIR EXTENSION LINES
March 24, 2006 - Hair U Wear, the world’s leading manufacturer of hair extensions and additions, is pleased to announce that they have just signed a deal with Jessica Simpson and her renowned hair stylist, Ken Paves to create a new line of hair extension pieces.
This exciting new brand will be comprised of at least two collections, one made with 100% human hair, and the other with Vibralite®, Hair U Wear’s remarkable, patented synthetic fiber that replicates human hair with undetectable precision, which will debut in early 2007. Both collections will feature styles designed by Paves and inspired and modeled by Simpson, available in a variety of shades, including Simpson’s signature blonde hue.
Paves is a longtime fan of Hair U Wear’s Put on Pieces collection, even serving as the brand’s spokesperson for the past year. He has been using Put on Pieces on his celebrity clientele, including Simpson, for years.
“We couldn’t have found a more perfect team of style visionaries to work with,” said Michael Kleinman, Executive Vice President of Hair U Wear. “With their creations and Hair U Wear’s cutting-edge, patented technologies, this will be a collection that sets a new industry standard.”
The collection will be supported by national print and broadcast advertising and full scale public relations campaigns.
About Hair U Wear®
From temporary to permanent extensions, to additions and wigs Hair U Wear® manufactures more hair additions than any other company in the world. Their human hair and synthetic collections blend popular style trends with cutting-edge technology to give women the power to instantly transform their hair styles. The Hair U Wear® family of brands includes Put on Pieces, the Raquel Welch Signature Collection of wigs and Great Lengths professional hair extensions.
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